DIGITAL TRANSFORMATION FOR MICRO AND SMALL BUSINESSES
DIGITAL TRANSFORMATION FOR MICRO AND SMALL BUSINESSES For every country, micro and small businesses act as a backbone for its economic growth. Micro businesses have nine or fewer people and investment in plant and machinery is limited to about US $ 34,000 . Whereas that for small business can exceed US $ 34,000 up to US $ 6,83,000. These can be either manufacturing enterprises or service enterprises. This sector has emerged as an extremely vivid and dynamic contribution to the Indian economy. To buy the book https://tinyurl.com/296w6e7t As we all are aware, today’s world is ramped up with technology and the internet, owing to which customers' bar of expectations has gone higher than before. The presence of mobile phones have helped consumers to be always there, connected and be in control. Social media has created a digital influencer era , and voice has brought instant satisfaction and convenience. This shift has led to alterations of business rules for companies. Customer ex...