Invest in Digital by Prakash Arya

 DIGITAL TRANSFORMATION To buy the book: https://tinyurl.com/296w6e7t Understanding the meaning of Transformation As we previously talked about how transformation holds a different meaning for different businesses. It varies in a way it provides a solution uniquely to each organization. In today’s scenario companies drive neck to neck competition and it has become critical to build an enhanced connection with people. For that, many systems have gone digital like Digital CRM, Digital MARCOM, e-CORPCOM, e-HRM. Let us proceed to understand these buzzwords one by one. “Innov ati on is critic a l to the heartbeat o f ANY successful corporation in the industri a lized world.” – Dinesh P a liw a l Digital CRM If you have worked in a company, you might have come across CRM software. It is a software that maintains details and preferences of your customer. It has proven to be the best technological asset that many companies have invested in. Because, it helps engage with customers better ...