Posts

Showing posts with the label MARCOM

DIGITAL TRANSFORMATION FOR SELF EMPLOYED PROFESSIONALS

Image
 DIGITAL TRANSFORMATION FOR SELF EMPLOYED PROFESSIONALS Who are Self Employed Professionals? Self-employed professionals may be involved in different occupations but generally are highly skilled and mastered a particular kind of work. They go through dedicated study and certification to gain expertise in their subject matter in order to be able to cater to society. The examples of self-employed professionals may include Doctor, CA, CS, insurance advisors, lawyers, architect and so on. To buy the book: https://tinyurl.com/296w6e7t They undergo rigorous training to become what they are. They also get themselves registered with a specific organization or higher body of that profession.  For example, doctors get registered themselves at IMA – Indian Medical Association . Doctors who are registered at any one state medical council will directly be included in the Indian Medical Register. Likewise, there are other bodies like I RDA – Insurance Regulatory and Development Authorit...

DIGITAL TRANSFORMATION

Image
 DIGITAL TRANSFORMATION To buy the book: https://tinyurl.com/296w6e7t Understanding the meaning of Transformation As we previously talked about how transformation holds a different meaning for different businesses. It varies in a way it provides a solution uniquely to each organization. In today’s scenario companies drive neck to neck competition and it has become critical to build an enhanced connection with people. For that, many systems have gone digital like Digital CRM, Digital MARCOM, e-CORPCOM, e-HRM. Let us proceed to understand these buzzwords one by one. “Innov ati on is critic a l to the heartbeat o f ANY successful corporation in the industri a lized world.” – Dinesh P a liw a l Digital CRM If you have worked in a company, you might have come across CRM software. It is a software that maintains details and preferences of your customer. It has proven to be the best technological asset that many companies have invested in. Because, it helps engage with customers better ...